Program Assessment Plan

As we reimagine SDSU GO!, our commitment to continuous improvement and strategic resource allocation will be driven by structured, actionable assessment. Each track will include custom feedback loops to help CSOA answer key questions about reach, impact, and equity in student programming.

This plan ensures that we’re not only experimenting, but learning — and evolving the program based on real student data.

🎯 Assessment Goals

Understand which formats (Signature, Self-Guided, or Challenge) resonate most with different student groups.
Identify barriers to participation and ways to reduce them.
Determine whether Go! trips help build student connection, satisfaction, and belonging.
Track return on investment (ROI) by comparing cost vs. engagement and learning outcomes.
Use SDSU Go! as a testing ground for broader CSOA programming strategies.

🔍 Assessment Methods by Track

Track	Assessment Tools	Key Data Points Collected
Signature Trips	Pre- and post-trip surveys; Attendance tracking; Optional reflection prompts	Demographics, motivations, satisfaction, sense of connection, repeat participation
Self-Guided Passport	QR check-ins at locations; Optional reflections or photo uploads; End-of-semester summary form	Participation patterns, most/least visited spots, barriers to completion, commuter insights
Social Challenges	Hashtag tracking on Instagram/TikTok; Submission forms; Engagement analytics	Number of entries, reach/impressions, creativity, peer tagging behavior, sense of belonging

Additional Evaluation Layers

Anonymous opt-in “Why I Didn’t Go” form for students who signed up but didn’t attend.
Short-form interviews or focus groups with targeted student populations (e.g., grad, transfer, international) to gather deeper insights on experiences and barriers.

How We’ll Use the Data

Shape future programming frequency and format based on student feedback and engagement patterns.
Refine marketing and outreach strategies based on insights into who is/isn’t participating and why.
Support funding justifications for Signature Trips or scaled experiences by demonstrating clear impact.
Establish institutional memory for CSOA and future SDSU GO! leadership, ensuring continuity and long-term effectiveness.
Lay the groundwork for more equitable and sustainable programming across campus.

📅 Assessment Timeline (Fall 2025)

Phase	Assessment Focus	Timing
Pre-launch	Waiver data, participant expectations, signup trends	August 2025
Ongoing	Check-ins, surveys, challenge tracking	September–November 2025
Final Weeks	Post-surveys, reflection forms, interviews	Late November 2025
Wrap-Up	Staff debrief, data review, report creation	December 2025

📌 Outcome

By the end of Fall 2025, we will have baseline data to guide:

The future scale and scope of SDSU GO!
Which experiences warrant further investment.
Who we’re reaching (and who we’re not — yet).
How SDSU GO! supports broader CSOA and SDSU retention efforts.